RUFUS

 

Awarded with the Green Concept Award and GIA Global Innovation Award. 

 

As our throwaway culture is producing endlessly growing amounts of waste from electric and electronic equipment, we must rethink our relationship with the objects that surround us. 

We urgently need to speak about ownership, maintenance, reuse and repair. 

 

Rufus is a rotary drive kitchen tool that seeks for a deeper user-product connection by using a customer assembly approach. 

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This leads to a better understanding of the product and the resources used. It increases the personal demand for a long life cycle, eventually counteracting the dramatic amounts of small electric equipment which end up in the residual waste instead of proper recycling facilities. 

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Maintenance and repair are facilitated by an easy access to the inside of the device and permanently integrated instructions; they are an inherent part of the whole user-experience. 

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The motor’s lifespan is being documented by a mechanical counter mechanism. 

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Rufus’ driving unit can be combined with several tools to save independent products from the outset. 

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The enameled metal housing creates a ceramic, object-like appearance, reducing the perceived date of expiry associated with modern technology.