LESS, BUT MORE MEANINGFUL
Design for a world of fewer, but more meaningful, more joyful objects.
I strongly believe, that a product is always woven into a complex famework of countless social, ecologic and economic layers and should never be seen as an isolated object.
Aiming for truly sustainable solutions, they all play their equivalently important parts and even transform the role of industrial design itself.
From this systemic approach onwards, objects need to be designed and developed from the inside out: from a socio-economic mindset, to technically enabling features, to a shape that speaks to the users and communicates the full depth of the design process.





From strategic thinking to hands-on product development
I certainly perceive my profession as working on a much bigger picture than pure industrial design.
Applying this profound process means observing objects, processes and behaviors in a gentle, yet precise way as an essential part to fully understand a system in its entire complexity.
Starting from this high-level perspective, shaping and testing concepts and eventually refining even the little details ensures an impactful, yet highly functional product.






Work
2023 Nikolaus Potapow, Industrial Design
2021 BSH Home Appliances, Munich
2021 BSH Brand Gaggenau, Munich
2020 GP Designpartners, Vienna
Exhibitions
2023 Repair Revolution!
Museum für Gestaltung, Zurich
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2022 Green Product Award
@ Dutch Design Week, Eindhoven
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2022 Industrial Design Exhibition
Designforum Wien, Vienna
Awards
2023 James Dyson Award
Austrian National Winner
International Top 20, UK
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2022 Green Concept Award
Best of category, Berlin/ Munich
2022 GIA Global Innovation Award
The Inspired Home Show, Chicago
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2021 BraunPrize 2021
Shortlist, Kronberg/ Taunus
Background
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2022 – 2024 FH Joanneum Graz
Eco-Innovative Design
Master's Degree with honors
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2018 – 2021 FH Joanneum Graz
Industrial Design
Bachelor's Degree with honors
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2012 – 2017 HTL St. Pölten
School for mechanical engineering