Nikolaus Potapow
Maja Handmade
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Branding
Product & Process Communication
Making Passion Tangible
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›Making passion tangible‹ was key for developing a holistic digital and analog brand-experience for a dress maker, specialized on children‘s clothes.
With great passion for the craft, Marina creates every piece with remarkable attention for composition and detail. Working in her calm workshop, the self-taught dressmaker uses mostly fair traded fabric, sourced via local companies in order to promote fair production.
Her work stands for trust and comfort, as she focusses on personal contact within the process and robustness in her products.
Carving out the essence
of Marina's work led to a corporate design influenced by manual craftwomanship and clarity, yet with a bit of boldness – because also braveness and contrast are parts of growing up. The seam, reduced to its smallest unit acts as a recurring element across prints and digital content.
